Services

Strategy

Do great minds think alike? (Or do they think differently, like us?)

At Anderson Direct Marketing, we combine experience, expertise and instinct within a disciplined and battle-tested thought process to develop  game-changing strategies that extend your brand and deliver major results.

Look to us for—

• Market Analysis and Brand Positioning
• Research Assimilation
• Target Market Identification
• Opportunity Analysis and Performance Projections
• Competitive (SWOT) Analysis
• Testing and Media Strategy

Without a doubt, sound strategy is key to durable direct marketing success. From complex go-to-market programs and product launches to simple campaign tactics, we connect you to some of the finest minds in the business—and the best ideas you can imagine.

Looking to take your business places? We’ll draw you a map.

Creative

We mix a mean creative cocktail.
(So your audience will be shaken, and stirred.)

Direct marketing creative is different. To cut through the noise, build your brand and generate results, it must do more than win awards. It must scream, grab people by the lapels, and spur them into action. Enter Anderson Direct Marketing.

Look to us for—

• Rock-Solid Creative Strategy
• Ingenious Brand Engineering
• Dead-On Concept Development
• Great Graphics Design and Studio Work
• Killer Copywriting

Bottom line: we connect you with the best creative teams in the business—people who take a total no-ego approach, putting the interests of you and your brand first, not artistic self-interest.

We have the talent and the discipline to deliver consistent, compelling, strategy-based creative across all marketing channels—from email to traditional mail, websites, social, mobile and various other multimedia, plus DRTV and more.

We’ll make your eyes light up—and your phones ring off the hook.

Data

Knowledge is Power.
(And quite profitable in the right hands.)

No one knows better than Anderson Direct Marketing: the success of ALL direct marketing programs—whether email, social, direct, mobile or traditional mail—is rooted in sound data strategy and tactics.

Enter Anderson Direct Marketing.

Look to us for—

• Data Strategy and Analysis
• Customer Profiling and Segmentation
• Data Modeling
• List Procurement and Management
• Database Development and Management

Breaking through to deliver the right message to the right person at the right time—through the right channel—demands work that goes beyond mere data processing. You need to connect with seasoned experts who know how to procure, enrich and transform data into a goldmine of customers and prospects.

You need the elite data strategy systems and specialists at Anderson Direct Marketing.

Don’t take shots in the dark. Let us make your data do more.

Communications

We deliver an extra-large ROI —
across all mediums.

Because today’s success formula calls for reaching people through their preferred communication channel, Anderson Direct Marketing is at the forefront, offering a broad range of media solutions in addition to our more traditional ones.

Look to us for—

• Print, Social and Mobile Media
• Direct Mail and Email
• Online Display
• SEO and PPC Advertising
• Websites
• DRTV

We know integrated or cross-channel media is the norm. And a consistent customer experience is a MUST. So we’re skilled at developing smart strategies that touch your prospects with arresting offers and creative through the proper media mix.

We’re also channel-agnostic, and understand the importance of attribution in connecting you to a solid ROI.

We’ll reach your audience in all the right ways, in all the right places.

Interactive

Prepare for major Net gains

In the blink of an eye, online marketing has shifted from an adjunct to traditional methods to a make-or-break mandatory for any company hoping to capture attention and “share of wallet.”

Count on Anderson Direct Marketing to give you maximum visibility and impact.

Look to us for—

• Website Design and Application Development
• Search Engine Optimization (SEO)
• Paid Search Marketing (SEM)
• E-Mail Marketing/Post-Lead Nurturing
• A/B and Multivariate Testing
• Data Analysis

With today’s tech-friendly audience, online marketing offers new and effective ways to amaze, engage, test, and deliver your message through their preferred communication channel.

From simple websites to full-blown e-campaigns, we put you on the radar screen by connecting you to the best talent, tools and techniques in the business.

When it comes to point-and-click, we go above and beyond.

Production

From great ideas to great production — our wheels never stop turning.

When it’s time to put ink on paper, pages on the Web, or mail in an Inbox, count on Anderson Direct Marketing to complete the vertical integration between marketing innovation and flawless execution.

Look for—

Direct Mail Services

• Complete Data Processing
• Offset and Digital Printing
• Mail Piece Personalization
• Full Lettershop, Logistics—and more

 Online Services

• Dynamic Email Marketing Systems
• Web Development and Hosting
• Lead Qualification and Distribution
• Web-to-Print Portals—and more

Along with solid strategies and innovative thinking, we also connect you to the very best production services in the business. We produce or manage everything in-house—from prepress to mailing—and output over 100,000,000 pieces a year.

Just as important, our skilled project managers—and fanatical quality commitment—assure your campaigns will be executed in the most timely, cost-effective way, with zero defects.

From the mailbox to Inbox, no one delivers your message like Anderson Direct Marketing.

Analytics

We don’t fly by the seat of our pants.
We soar by crunching the numbers.
And so will you.

Once we’ve finished the strategy, creative, media, testing and execution, what’s next? Capturing response and measuring performance. It’s absolutely vital to showing strong incremental gains and proving the ROI we’ve promised.

Look to us for—

• Smart Response Capture Systems
• Simple or Comprehensive Reporting
• Dynamic Business Intelligence (BI)
• Solid Go-Forward Strategies

Anderson Direct Marketing connects you to a world-class team of professionals with best-in-class tools for making data tell a story.

Through expert analysis we not only understand the “why” behind program performance. We also gain essential learnings and create a launch pad for new campaigns and smart business decisions.

At Anderson Direct Marketing, ROI isn’t shrouded in grey. It’s etched in black and white.