“Smart testing and detailed analytics are crucial pillars of successful direct marketing programs.”
Mike kicked off his direct marketing career on the production side of the business, moved into several agency and leadership roles, and even sat at the opposite end of the desk as a client before joining us in 2008.
- Had an ant surgically removed from one eye
- Lives 6,250 feet above sea level
- Finds his golf obsession is escalating
- Is rumored to have invented the double-window envelope
- Has attended seven Metallica concerts
- Was once a free sample “lady” at Costco
Backed by 16 solid years of experience and a degree from the University of San Diego, he helps connect our clients to a greater ROI with his considerable insights, strong strategic thinking, and inspirational account team leadership. What gets him all charged up? Working with customers across different industries and marketing disciplines.
He enjoys grilling in his free time, and serving up sizzling results while here at Anderson.