Scott calls the shots at our Agency Services unit, and has been the prime mover behind literally hundreds of programs serving some of the world’s leading brands. He’s known for pioneering the vertically integrated business model for a direct marketing agency, and refining media integration techniques long before it was the norm. He’s helped create some of the industry’s most intelligent databases and closed-loop ROI reporting systems, too.
Throughout his 24 years in the business, Scott has developed a diverse range of programs involving acquisition and retention, cross-sell, continuity, utilization, event and seminar marketing, plus lead generation and new product launches.
He also admits to growing up on a farm, which is probably why cultivating client revenue streams comes so naturally to him.