Throughout his 26 years in the business, Michael definitely took the career path less travelled. While trying to write the next great American novel, he spent many years pursuing gainful employment in various non-literary sides of the business, including print production, sales and database marketing.
Leveraging later agency experience as a full-time copywriter, he’s been the wordsmith and creative director behind many successful brand development projects, radios spots, Web launches and DM campaigns. He’s famous for taking a mish-mash of images and ideas and forging them into a story that cuts through the clutter, appeals to today’s time-taxed audience, and provides real value.
When not at his desk, clobbering the keyboard, he loves to run. (But we don’t let him get too far away.)