Leah insists a great interactive program is akin to great theater. You need a good script, excellent talent, a sound platform, and a compelling story. She should know. Before becoming an expert in the fine alchemy of the Web—and other electronic wizardry, she was an actress.
Armed with a theatre degree from USC, she moved to New York to join her fellow performers behind the footlights, and continued studying acting as she climbed the corporate ladder in healthcare communications. Then, the promise of even more creativity drew her into amassing an impressive seven-year track record in interactive marketing, helping clients build their brand and business with a strong Web presence.
Rest assured, if it’s online performance you’re after, Leah is always in character.